Does Anyone Even Open their Emails in 2023? And Do You Even Need to Send Emails for Your Business?
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The short answer:
If you're running a business in 2023, you might be wondering if email marketing is even worth your time. With social media and other forms of digital communication available, it's natural to question whether or not anyone even opens their emails anymore...
So, does email marketing still matter?
The short answer is yes, of course!
But let's dive deeper into why.
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What is it used for?
Email marketing is used to communicate with your audience, customers, and subscribers.
It's a way to reach out to them directly with updates, news, and promotions. Emails can be personalized and targeted to specific segments of your audience, making it a valuable tool for businesses of all sizes.
The facts:
Email marketing is widely regarded by digi-preneurs as being the online marketing channel with the highest returns.
According to recent statistics, email marketing has an ROI of 3600%! That means for every dollar spent on email marketing, businesses can expect to make $36 in return. In addition, 59% of consumers say that marketing emails influence their purchase decisions.
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Whether it’s online or not, if you're running a business that relies on repeat customers, or if you have a product or service that requires some education or nurturing, email marketing is essential.
It's also great for businesses that want to build brand awareness and loyalty.
BOTTOM LINE:
IF YOU WANT A BUSINESS THAT BRINGS YOU FINANCIAL FREEDOM, YOU’LL HAVE TO LEARN HOW TO MAKE MONEY WHILE YOU SLEEP.
No matter what type of business you have, leveraging email marketing automations is the absolute best way to do this.
Why email marketing?
Email marketing offers a way to reach out to your audience directly and build a relationship with them—on autopilot!
It's a cost-effective way to promote your business and offers, and it can help you build trust and credibility with your subscribers.
The best part about this marketing practice is that everything can be set up ahead of time, and it runs automatically. This means that if you do the work upfront correctly, then you’ll receive the rewards continuously into the foreseeable future!
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The right approach:
The key to email marketing success is to provide value to your subscribers.
Make sure you're sending relevant and useful content, rather than just promotional messages. You should also segment your list and personalize your emails, so they're tailored to your subscribers' interests and needs.
Implementing these practices builds trust with your audience and ensures their loyalty to your brand!
Bonus: Automate everything!
One of the best things about email marketing is that you can automate everything.
Set up a series of automated emails to welcome new subscribers, nurture leads, and promote your offers. This will save you time and ensure that your subscribers are receiving the right messages at the right time.
Some necessary email flows to start your business off with include a Welcome series, Abandon Cart series, Post-purchase flow, Win-back/Re-engagement series, and a VIP or Upsell/Cross-sell series.
The long answer:
In conclusion, email marketing is still an essential part of any digital marketing strategy in 2023.
It's a cost-effective way to reach out to your audience and promote your business. By providing value to your subscribers and automating your emails, you can build trust and loyalty with your audience, and ultimately grow your dream business!
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As I’m sure you might know already, starting and maintaining a successful business—more than anything—is a complicated journey full of reroutes, twists, and turns. So from the bottom of my heart, thank you so much for being a part of this wild journey with me… the most important part! <3
Stay hungry, my friends. 🍟
-Coco
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MEET COCO
An ex starving artist and 13-year-bartender who finally decided to take a huge leap of faith, she opened her first business in 2020. Through a series of false-starts and what some would call failures, Coco learned how to finally get it right, and now coaches other business owners and hopeful entrepreneurs in the vast world of online business.
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